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Airline business are always suffering from the fuel prices. In order to enhance the purchasing power of oil, airline have to make use of non-monetary technique including hedging or alliances with other carriers.
Economic environment will affect the airline business, several routes might have to be terminated if a recession of the country happened. Thus, this is necessary for the corporate to have diversity business scope to maintain the revenue.
Apart from the domestic economical effect, the global system should be concerned. The era of USA dominance is factually fading while China and other Asian countries expending extremely fast. To get advantages from this world pattern changes, marketing plan should be well anticipate.

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