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Anger appears when people realize the presence of some obstruction which makes it impossible to achieve their aims or to satisfy their needs. Besides, anger is a natural reaction to insult, a source of grief, or injustice. So various associations can cause the state of the collective recipient’s anger (the opponent – insult, the opponent – injustice, the opponent – outrage).
The emotion of disgust evolved from primary gustatory sensation and the sense of hunger. It is connected with the basic reaction of pushing away everything which can’t be accepted by our organism. The emotion of disgust is often used by the manipulative message producers to create the opponent’s negative image. To achieve this contact perlocutionary effect nominating lexemes (disgust, detest, repugnant, repulsive and the like) and some stimulus lexemes are used.

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