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Another important aspect that should be highlighted is the online advertisements, which is quite essential for business because it can help showcasing products and services to a large and diverse audience. For example, companies should be more creative when they are organizing their advertising, they can also do online research to find out what most attracts their audience. An effective model should be created in order to attract the right customers and engage them. The model should constantly work towards captivating more potential customers and establishing a good brand image. In addition to this, there is no age barriers for social media, these companies can reach individuals from all the ages; for instance, adolescents, adults, and elderly people have been utilizing social media, especially for shopping.

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