Case Study: GREAT BUSINESS DECISIONS—The Apple iPod,iPhone and iPad
1. What might have happened to Apple if its top executives had not supported investment in
In my opinnion , if Apple had not supported investment in Ipads it cannot become famous or maybe buyer think before buy ipads because no design innovation and new customer. No change at all about that iPads.
2. Why would it be unethical for Apple to sell its iTunes customer information to other
I think it be very unethical for Apple to sells its iTunes customer information to other business because the information privacy for user. Everyone need a private their information for safety. Apple have a responsibiliti to take care their information.
3. Evaluate the effects on Apple’s business if it failed to secure its customer information and all of it was accidentally posted to an anonymous website.
The effects on Apple business if it failed to secure its customer information maybe Apple will lose their customer and buyer scared to buy that smartphone , laptop or iPads. If accidentally posted to an anonymous website the buyer must be angry or can sue the Apple because don’t have a secure protect their information.
4. Do you agree or disagree that Apple’s iTunes, iPhone applications and iPad applications give the company a competitive advantage? Be sure to justify your answer.
I agree that Apple’s iTunes, iPhone applications and iPad applications give the company a competitive advantage. Its is because the Apple have created many application (that will give advantages for the company. The user will download the application anytime and can give more interesting for user Apple. We can see that nowaday many people use brand Apple because its very interesting and look very cool. Then , all of the apps shift into new layouts , which mean they optimise for whichever way you are holdings.