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Rock Street, San Francisco

 
   
 
E-C om merc e
 
Chap te r 3
?(s lid e 1 t o 9 )
 
??  
Su m ia h A lm oh ese n
   
 
 
 
 
 
 
 

1
 
 
Match:  
electronic retailing (e-tailing)   Retailing conducted online, over the         
Internet    
? ? e-tailers   Retailers who sell over the Internet    
? ? direct marketing   marketing that takes place without         
intermediaries between manufacturers     
and buyers.  
multichannel business model   A business model where a company           
sells in multiple marketing channels         
simultaneously (e.g., both physical and         
online stores)    
 
 

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#C
??hara cte ris tic s o f S ucce ssfu l
??E-T A IL IN G

a-B ra n d n am e r e co gn it io n
   
b-D ig it iz e d f o rm at
   
c-F re q u en tly p u rc h ase d it e m s
   
d-a ll o f t h e a b ove
 
 
#Th is
ty p e
of
vir tu al
mall
co n ta in s
a dir e cto ry
org a n iz e d
by
                   
pro d u ct o r a s p ecif ic s to re .
   
a-R efe rrin g D ir e cto rie s
 
b-M alls w it h S h are d S e rv ic e
 
c-? c lic k -a n d-m orta r r e ta il e rs
 
 
#a
co n su m er
ca n
fin d
a pro d u ct,
ord er
an d
pay
fo r
it ,
an d
arra n ge
                         
fo r s h ip m en t.
   
a-R efe rrin g D ir e cto rie s
 
b-M alls w it h S h are d S e rv ic e
 
c-? c lic k -a n d-m orta r r e ta il e rs
 

2
 
 
 
Giv e a n e xa m ple o f e a ch :
 
1-??
Tra d it io n al m ail- o rd er r e ta il e rs t h at a ls o s e ll o n lin e. ?

exa m ple : J a rir B ooksto re
   
2- ?
Dir e ct m ark etin g b y m an ufa ctu re rs
 
exa m ple ?
: ?God iv a
mark e t
dir e ctly
on lin e
fr o m
th eir
web sto re
to
                 
cu sto m ers
   
3-?
? ?
Pu re -p la y e -t a il e rs
   
exa m ple : A m azo n .c o m
   
4-? ?
Clic k -a n d-m orta r r e ta il e rs
 
exa m ple : W alm art
 
 
 
Tru e o r f a ls e ?
:
 
vir tu al
(p u re -p la y)
e-t a ile rs
?Fir m s
th at
se ll
dir e ctly
to
co n su m ers
ove r
                   
th e I n te rn et w it h ou t m ain ta in in g a p h ysic a l s a le s c h an nel ( ?
tr u e?
)  

clic k -a n d-m orta r
re ta ile rs
?Bric k -a n d-m orta r
re ta il e rs
th at
offe r
a             
tr a n sa ctio n al w eb sit e f r o m w hic h t o c o n du ct b u sin ess ( ?
tr u e?
)  

bric k -a n d-m orta r
re ta ile rs
?Reta il e rs
who
do
bu sin ess
in
th e
               
non -In te rn et, p h ysic a l w orld in t r a d it io n al b ric k -a n d-m orta r s to re s ( ?
tr u e?
)  
 
 
Adva n ta ge s o f E -T a ilin g ( f o r ?
se ll e rs ) ( m en tio n t h re e?)
 
? Lo w er p ro d u ct c o st
 
? Reach m ore c u sto m ers
 
? Chan ge p ric e s a n d c a ta lo gs q u ic k ly
 
? Lo w er s u pply c h ain c o sts
 
? React q u ic k ly t o c u sto m er n eed s
 
? Bette r u nders ta n d c u sto m ers a n d in te ra ct w it h t h em .
   

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