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Pfizer Key Strengths
One of the main strengths of Pfizer is that it is one of the world largest and most profitable pharmaceutical company with over 150 years of experience in Research & Development. Another strength of Pfizer is it has over 100,000 employees. Also, Pfizer brand name is very strong and has a global recall. Pfizer dedicate themselves to humanity’s quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products. To achieve this purpose and mission, Pfizer affirm the values of Integrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People and Community. (Pfizer.com)

Pfizer Strengths
Large size leading to economies of scale.
Strong presence in the vaccines and biologics market following Wyeth’s acquisition.
Pfizer’s product pipeline currently consists of 82 projects at different stages of development.
Mergers and acquisitions with big pharma brands increasing brand reputation.
Wide range of products (over 247 drugs only in the United States).
Well developed distribution channels.
Using technology in improving customer relationship and business efficiency.

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