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Presently the whole world is changing rapidly into a small global village due to digital communication. In earlier of 1960s there was no concept of internet or social media. But today the internet has become just like other necessities of life. In the present era digital communication is playing a pivotal role in our daily lives. Even in Pakistan, since 1990s, the use of internet and other telecommunication sources is increasing day-by-day. Since the last decade, there is a tremendous increase in the use of internet and social media in Pakistan. In 2001, just 1.3% of population used internet. By 2006 this figure had grown to 6.5% and in 2012 to 10.0 %, while the percentage on broadband internet users is now 18.8% which means now more than thirty-two million people surf internet. While till 2016 approximately 7.3billion world population is internet user. These statics depict that how rapidly the world is changing into E-global world.

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