Sir Sarfarz khalil
(Past and present study)
Nestle is the largest company in the world for good health and human services such as Good food, drink and wellness company (measured by revenues). The headquarter of nestle company is held in the vevey Switzerland. In the food industry Nestlé is the most trusted name with high quality products .Nestle brand in production portfolio produce the different kinds of products such as for baby products are bottled water, chocolate, juices, Milk powders and for adult’s coffee, dairy to health care and sports Nutrition Early in the Nestle nutrition is the core of its business. In the provision of company annual reports. Nestle has provides the employment to the people about 340,000 in overall 196 countries and more than 450 factories and factories are working in more than 86 countries in whole world. Nestle company Employees are by geographic area are; 28.0% in Europe (10,175 employees in Switzerland in 2013), 32.5% in Americas and 39.5% in Asia. Factories as a strength in the world many countries about 140 in Europe about 160 in America and 143 in Asia Oceania and Africa 24. Nestle has the shareholders in worldwide which participate in the company total strength has more than 250,000. These are belong to different countries such as ( 42% Swiss,22% US citizen 10% British 8% French and 5% German) .
These are the basic Nestle values and principles are following…
Nestle has the long term development and short term profit
Continue the relationship and commitment
Respectively for and combining with many different cultures.
Proper conduct and ethical values as basic requirements for management and employees.
Recognition that consumers deserve information about the products they buy and the company behind the brand
Nestle is the developing stage in whole world. Introducing the new products in every step and also get a competitive advantage through the new products launching in the market and also through the strategies.
Nestle Mission is the (Good Food Good Life) which provides the healthy nutrition for baby and adults and the beverages.
Nestle vision is the become the most leading company in the world through the products and providing the benefits maximum to the employees and the shareholders
2. Methodology of the study
The articles is prepared on the basis of secondary data of Nestle S.A through the internet websites and already published articles and many research reports and used way of collect the information through employees of nestle and wholesales and departments where they provides the products
3. Objective of the study
The objective of the study is to explain to know about the business structure of the nestle company
The purpose of the research about nestle is to explain the present and past situation of different foods and beverages and other products. At the initial stage of the Nestle we have study about the history market structure and making a strategies basic principles of the Nestle company.
We will focus on the study Nestle current Mission, Vision objective and strategies of company. Nestle has the some Corporate social Responsibility activities (CSR) so that it create a creating a shared values.
We have study about the horizontal different departments which includes in the Nestle company so these are General Management Finance and control, Human resource management ,supply chain management where products are deliver from the point of origin to point of consumption and marketing department they will make advertisement and promotion the products in whole world. We have also highlighted the efficiency and effectiveness of working capital management system and food market for Nestle.
4. Brief History of Nestle.
In 1849 Henri Nestle (10 august-7 July 1890) a German pharmacist, set up his laboratory in the small Swiss town of the vevey on the shores of lake Geneva, Switzerland and the company was founded by Henri Nestle in 1867
First of all he produce a products and launch in the market ferine lactee that was the combination of cow milk, wheat flour and the sugar which the world first baby food in the market. This food provides the healthy nutrients for baby and save the lives of young babies. He work more on the food for babies such as milk based food whose mother could not serve his baby. His ultimate goal helped to combat the problem of infant mortality due to malnutrition
5. Market structure of Nestle
Market structure of the nestle is the globalize. it is not a specific brand for a specific country it is specific brand for all over the world and nestle has established more than 450 factories in different countries for the production of a products. And nestle has provides the employment in millions of the people its business is going in 196 countries.
6. Mission, Vision and objective and strategies of Nestle.
The missions of Nestle are as follows:
Improve the health of people as good nutrition and healthy foods
• As “Good Food, Good Life” is the mission of Nestle
The vision of the Nestle Company is as fellow…
Recognition in the world as a market leading brand and wellness
To survive and leading the brand competitive food in the world
To build the respected and trustworthy leading food, beverage, nutrition, health and wellness Company ensuring long-term sustainable and profitable growth.
To improve benefits and earning more for shareholders.
The objective of the company is as fellow..To create long-term sustainable value for the shareholders if their behavior, strategies and operations are also creating value for the communities
Providing the foods to consumer deserving quality foods and beverages satisfy the customer’s requirements and expectation
To develop safe and wholesome packaged foods using the most efficient
The strategies of the company are fellows that…
To offer unique products to the consumer as making the loyalty for the brand.
To create a relationship with the customers as brand recognition .
To improve the products to invest in Research & development R&D is the more important factors
To maintain the innovation as bring changes new things in products & renovation
For the provision of products to the customers as all kinds
In the study of nestle company we have found that the using of present in nestle developing the market strategies as gradually succession in future. Nestle main purpose is that improve the lives of people through the science based nutrition products and services and the quality of life for people with the specific nutritional needs.
It is always very careful for infant nutrition, healthcare nutrition and performance nutrition. It produces foods with different cultures, different geographies, different needs, tastes, flavors and habits that all consumers eat and drink. It does not discriminate on the basis of origin, nationality, religion, race, gender or age. It is not involved with politics in any country. In the 150- year life of Nestlé, its fundamental approach to business has been the creation of long-term sustainable value for our consumers, customers, employees, shareholders, and society as a whole. Nestlé, as global company that has many known brands, have good possibilities to create a permanent market in world. Company has a wide variety of suppliers and customers that are based on trust and long-term relationships..