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Rock Street, San Francisco

The main interest of customers is to have effective and efficient products that are reasonably priced
Apple products have a higher price, but because their products are of such high quality and aesthetic they get away with using the premium pricing strategy.
Programs for recycling and responsible sourcing to address customers’ demands for business sustainability
The main interest of employees is to have proper compensation and career development. Employees are important because they determine Apple’s human resource capabilities to innovate and develop profitable products
Investors are a major stakeholder for most businesses not just Apple. The company effectively addresses this group through their financial performance. For example, Apple is one of the world’s most profitable businesses, the firm maintains high profit margins. The company has also managed to avoid debt

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